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MovieGlu
Completed
Redesigned MovieGlu's website, boosting engagement by 30%, cutting errors by 15%, and driving B2B client growth.
Redesigned MovieGlu's website, boosting engagement by 30%, cutting errors by 15%, and driving B2B client growth.
Redesigned MovieGlu's website, boosting engagement by 30%, cutting errors by 15%, and driving B2B client growth.
Redesigned MovieGlu's website, boosting engagement by 30%, cutting errors by 15%, and driving B2B client growth.
This project transformed Movie Gluās online presence, improving navigation and lead generation with a modern, user-centered redesign.
Growth Design
Conversion Optimisation
UX Research
Stakeholder Meeting
Web Design
Impact Snapshot
š 30% increase
in user engagement (tracked via SEMrush)
šÆ 20% jump in
task completion rates after 8 design iterations
š¼ New client acquired
shortly after launch, validating the improved B2B appeal
š 15% reduction in user errors
(measured via usability testing)
ā³ Delivered 2 months
meeting business timeline goals
Impact Snapshot
š 30% increase
in user engagement (tracked via SEMrush)
šÆ 20% jump in
task completion rates after 8 design iterations
š¼ New client acquired
shortly after launch, validating the improved B2B appeal
š 15% reduction in user errors
(measured via usability testing)
ā³ Delivered 2 months
meeting business timeline goals
Impact Snapshot
š 30% increase
š 30% increase
in user engagement (tracked via SEMrush)
šÆ 20% jump in
šÆ 20% jump in
task completion rates after several design iterations
š 15% reduction
š 15% reduction
in navigational errors (measured via usability testing)
(measured via usability testing)
ā³ Delivered in 2 months
ā³ Delivered in 2 months
meeting business timeline goals
meeting business timeline goals
š¼ New client acquired
š¼ New client acquired
shortly after launch, validating the improved B2B appeal
Team
1 Product designer (me), CEO, Developer (API), Content Strategist
1 Product designer (me), CEO, Developer (API), Content Strategist
1 Product designer (me), CEO, Developer (API), Content Strategist
1 Product designer (me), CEO, Developer (API), Content Strategist
1 Product designer (me), CEO, Developer (API), Content Strategist
1 Product designer (me), CEO, Developer (API), Content Strategist
Contribution
Web Design, Design systems, Brand Design, UX Research, Stakeholder Meetings
Web Design, Design systems, Brand Design, UX Research, Stakeholder Meetings
Web Design, Design systems, Brand Design, UX Research, Stakeholder Meetings
Web Design, Design systems, Brand Design, UX Research, Stakeholder Meetings
Web Design, Design systems, Brand Design, UX Research, Stakeholder Meetings
Web Design, Design systems, Brand Design, UX Research, Stakeholder Meetings
Tools
Figma, WordPress, Midjourney, Adobe Photoshop, Relume
Figma, WordPress, Midjourney, Adobe Photoshop, Relume
Figma, WordPress, Midjourney, Adobe Photoshop, Relume
Figma, WordPress, Midjourney, Adobe Photoshop, Relume
Figma, WordPress, Midjourney, Adobe Photoshop, Relume
Figma, WordPress, Midjourney, Adobe Photoshop, Relume
Timeline
May 2024 - July 2024
May 2024 - July 2024
May 2024 - July 2024
May 2024 - July 2024
May 2024 - July 2024
May 2024 - July 2024
Context
Problem
Problem
Problem
Problem
Problem
After being approached by the CEO for a rapid website overhaul, I led the UX/UI redesign to address navigation and engagement issues. By restructuring information architecture and building a design system, I boosted B2B engagement by 30%. Collaborating with stakeholders, I delivered this project in two months as the sole designer and developer.
MovieGluās previous website was failing to convert visitors into paying clients. Key issues included:
Poor Navigation & User Drop-off ā The old website had usability issues, leading to high abandonment rates.
Ineffective Branding & Messaging ā The website wasnāt clearly communicating the value of MovieGluās APIs and services to potential B2B clients.
Competitive Disadvantage ā Compared to other movie API providers, MovieGluās website wasnāt visually competitive or reflective of its industry-leading capabilities.
SEO & Engagement Concerns ā Data showed that users werenāt staying long enough or interacting deeply with the siteās content, impacting search engine visibility and business inquiries.
MovieGluās previous website was failing to convert visitors into paying clients. Key issues included:
Poor Navigation & User Drop-off ā The old website had usability issues, leading to high abandonment rates.
Ineffective Branding & Messaging ā The website wasnāt clearly communicating the value of MovieGluās APIs and services to potential B2B clients.
Competitive Disadvantage ā Compared to other movie API providers, MovieGluās website wasnāt visually competitive or reflective of its industry-leading capabilities.
SEO & Engagement Concerns ā Data showed that users werenāt staying long enough or interacting deeply with the siteās content, impacting search engine visibility and business inquiries.
MovieGluās previous website was failing to convert visitors into paying clients. Key issues included:
Poor Navigation & User Drop-off ā The old website had usability issues, leading to high abandonment rates.
Ineffective Branding & Messaging ā The website wasnāt clearly communicating the value of MovieGluās APIs and services to potential B2B clients.
Competitive Disadvantage ā Compared to other movie API providers, MovieGluās website wasnāt visually competitive or reflective of its industry-leading capabilities.
SEO & Engagement Concerns ā Data showed that users werenāt staying long enough or interacting deeply with the siteās content, impacting search engine visibility and business inquiries.
MovieGluās previous website was failing to convert visitors into paying clients. Key issues included:
Poor Navigation & User Drop-off ā The old website had usability issues, leading to high abandonment rates.
Ineffective Branding & Messaging ā The website wasnāt clearly communicating the value of MovieGluās APIs and services to potential B2B clients.
Competitive Disadvantage ā Compared to other movie API providers, MovieGluās website wasnāt visually competitive or reflective of its industry-leading capabilities.
SEO & Engagement Concerns ā Data showed that users werenāt staying long enough or interacting deeply with the siteās content, impacting search engine visibility and business inquiries.
MovieGluās previous website was failing to convert visitors into paying clients. Key issues included:
Poor Navigation & User Drop-off ā The old website had usability issues, leading to high abandonment rates.
Ineffective Branding & Messaging ā The website wasnāt clearly communicating the value of MovieGluās APIs and services to potential B2B clients.
Competitive Disadvantage ā Compared to other movie API providers, MovieGluās website wasnāt visually competitive or reflective of its industry-leading capabilities.
SEO & Engagement Concerns ā Data showed that users werenāt staying long enough or interacting deeply with the siteās content, impacting search engine visibility and business inquiries.
Quick Facts
Quick Facts
Backstory: Movie Glu serves real-time movie and showtime data in over 60 countries, supporting top cinema brands.
The Problem: Poor navigation and weak conversion rates hindered lead acquisition.
What I Did: Led UX/UI design, front-end development, and implemented a scalable design system.
Why: To enhance B2B engagement and improve the brand's competitive position.
Backstory: Movie Glu serves real-time movie and showtime data in over 60 countries, supporting top cinema brands.
The Problem: Poor navigation and weak conversion rates hindered lead acquisition.
What I Did: Led UX/UI design, front-end development, and implemented a scalable design system.
Why: To enhance B2B engagement and improve the brand's competitive position.
UX Process Snapshot
Research and analysis
Research and analysis
Research and analysis
Research and analysis
A B2B website that struggled to convert visitors into business leads. Data from SEMrush revealed key issues:
ā¢ High bounce rates
ā¢ Poor navigation
ā¢ Weak SEO & engagement metrics.
Design Solutions and Changes
Design Solutions and Changes
Design Solutions and Changes
Design Solutions and Changes
Leading the design, my approach is as followed:
Competitive Benchmarking: Analysed industry leaders to identify best practices for API-driven platforms.
Sitemap Redesign: Reorganised pages to prioritise essential content.
Wireframes: Low-fidelity wireframes were created to test usability.
Stakeholder Reviews: Gathered feedback from business stakeholders to align business goals and technical feasibility.
Built a Scalable Design System: Created a library of UI components.
UAT Testing and Prototype: Used Figma to create a clickable prototype for stakeholders to experience the whole user journey, testing user flow and interactions.
UX Process Snapshot
Research and analysis
B2B website that struggled to convert visitors into business leads. Data from SEMrush revealed key issues:
ā¢ High bounce rates
ā¢ Poor navigation
ā¢ Weak SEO & engagement metrics.
Design Solutions and Changes
Leading the design, my approach is as followed:
Competitive Benchmarking: Analysed industry leaders to identify best practices for API-driven platforms.
Sitemap Redesign: Reorganized pages to prioritise essential content.
Wireframes: Low-fidelity wireframes were created to test usability.
Stakeholder Reviews: Gathered feedback from business stakeholders to align business goals and technical feasibility.
Built a Scalable Design System: Created a library of UI components.
UAT Testing and Prototype: Used Figma to create a clickable prototype for stakeholders to experience the whole user journey, testing user flow and interactions.
Key Takeaways
š§āš§āš§āš§ Collaboration Over Wearing Too Many Hats ā While I handled both UX and development, I realised I thrive in cross-functional teams where I can focus on design and ensure seamless handoffs.
š Data-Driven Design Works ā Research and usability testing led to measurable impact, proving the value of an iterative approach.
š Adaptability is Key ā Navigating tight timelines and evolving priorities reinforced the importance of agile problem-solving.
This project reinforced the power of strategic and growth UX design practices in driving business outcomes while shaping my perspective on the kind of team environment I thrive in. Moving forward, Iām excited to contribute to cross-functional teams where collaboration enhances both the design and implementation process.
Other Projects:
Impact Snapshot
š 30% increase
in user engagement (tracked via SEMrush)
šÆ 20% jump in
task completion rates after 8 design iterations
š¼ New client acquired
shortly after launch, validating the improved B2B appeal
š 15% reduction in user errors
(measured via usability testing)
ā³ Delivered 2 months
meeting business timeline goals